Exploring the impact of a smoking support package on women staying smokefree.

BabyBreathe™ was a package of support to help women stay smokefree following the birth of a baby. This included support from a health visitor, app based and text message support, guidance towards alternatives to smoking and self-rewards to remain smokefree. 

The research team measured how many women receiving the BabyBreathe™ support package were smokefree at 12 months following the birth of their baby compared to those not receiving additional support. They also looked into which parts of the package were most used, ‘liked’ and appeared most effective by talking in-depth to women, partners and health visitors.

For further information, please visit the BabyBreathe website:

BabyBreathe Study Site